{"title":"Midi Dresses","description":"","products":[{"product_id":"midi-dress-for-women-sleeveless-keyhole-neckline-gathered-waist-elegant-tailored-style-for-business-and-events-elegria-sleeveless-midi-dress","title":"Elegria™ - Sleeveless Midi Dress","description":"\u003cp\u003e\u003cstrong\u003eA sleeveless midi dress with a distinctive keyhole neckline and elegant draping. The gathered waist detail creates a structured silhouette suited for formal settings.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinding an outfit that easily bridges the gap between office wear and evening attire can often feel like an impossible task. Many dresses lean too heavily towards either corporate stiffness or party readiness, leaving you with limited options for a busy schedule.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eWhy is this midi dress so popular?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFlattering drape:\u003c\/span\u003e The side pleats gather the fabric to create a naturally structured silhouette.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDistinctive neckline:\u003c\/span\u003e A small keyhole cutout provides an elegant focal point without being overly revealing.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eOffice to evening:\u003c\/span\u003e The tailored cut transitions easily between professional settings and social events.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"product-ideal-for\"\u003eProfessionals who need a polished outfit that transitions smoothly from the office to evening networking, wedding guests looking for a sophisticated, understated piece that works across different venues and anyone building a wardrobe of versatile, structured dresses suitable for formal dinners and cocktail events.\u003c\/p\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eDoes the gathered fabric at the waist add bulk to the midsection?\u003c\/strong\u003e\u003cbr\u003eNo, the pleats are designed to pull the fabric taut across the bodice, creating a smooth drape rather than adding volume.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eIs the dress suitable for cooler evening events?\u003c\/strong\u003e\u003cbr\u003eThe sleeveless design is primarily intended for milder environments, but the smooth fabric layers easily under a tailored blazer or an elegant evening shawl.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eWhat type of undergarments work best with the keyhole detail?\u003c\/strong\u003e\u003cbr\u003eA standard strapless or convertible bra works well, as the keyhole is placed high enough to keep typical undergarments concealed.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eCategory:\u003c\/span\u003e Midi dress\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFit:\u003c\/span\u003e Fitted silhouette\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eNeckline:\u003c\/span\u003e Keyhole cutout\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSleeve type:\u003c\/span\u003e Sleeveless\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eWaist detail:\u003c\/span\u003e Gathered side pleats\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSkirt style:\u003c\/span\u003e Draped faux-wrap\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003ePrimary colour:\u003c\/span\u003e Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eIntended use:\u003c\/span\u003e Business, formal events\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asha London","offers":[{"title":"Light Blue \/ S","offer_id":53963972804947,"sku":"Elegria™-Light-Blue\/S-z2Iq1ZjE","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ M","offer_id":53963972837715,"sku":"Elegria™-Light-Blue\/M-ZPViGEvG","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ L","offer_id":53963972870483,"sku":"Elegria™-Light-Blue\/L-TBXCPQbN","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XL","offer_id":53963972903251,"sku":"Elegria™-Light-Blue\/XL-VqZFI2O6","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 2XL","offer_id":53963972936019,"sku":"Elegria™-Light-Blue\/2XL-ByH4ASWX","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ S","offer_id":53963972968787,"sku":"Elegria™-Navy-Blue\/S-xm26cxK1","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ M","offer_id":53963973001555,"sku":"Elegria™-Navy-Blue\/M-qElqWEr7","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L","offer_id":53963973034323,"sku":"Elegria™-Navy-Blue\/L-FfujpIUU","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":53963973067091,"sku":"Elegria™-Navy-Blue\/XL-4phhXlcL","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 2XL","offer_id":53963973099859,"sku":"Elegria™-Navy-Blue\/2XL-jZ5JLJ5C","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":53963973132627,"sku":"Elegria™-White\/S-XMGwax3d","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":53963973165395,"sku":"Elegria™-White\/M-LoBy1XSy","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":53963973198163,"sku":"Elegria™-White\/L-IeoBdEWD","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":53963973230931,"sku":"Elegria™-White\/XL-Ta7GdwtO","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":53963973263699,"sku":"Elegria™-White\/2XL-BAIMBAKy","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":53963973296467,"sku":"Elegria™-Black\/S-RrsDlPV8","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":53963973329235,"sku":"Elegria™-Black\/M-GzUXhJUA","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":53963973362003,"sku":"Elegria™-Black\/L-efcuHNoV","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":53963973394771,"sku":"Elegria™-Black\/XL-y2TDC7J5","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":53963973427539,"sku":"Elegria™-Black\/2XL-Nt6hFtYs","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ S","offer_id":53963973460307,"sku":"Elegria™-Green\/S-x4IhKxAf","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":53963973493075,"sku":"Elegria™-Green\/M-BQ4SzUDg","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":53963973525843,"sku":"Elegria™-Green\/L-EiAJ8BbV","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":53963973558611,"sku":"Elegria™-Green\/XL-sFr0CYFU","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 2XL","offer_id":53963973591379,"sku":"Elegria™-Green\/2XL-XYHgwqf3","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":53963973624147,"sku":"Elegria™-Red\/S-clLUeZN6","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":53963973656915,"sku":"Elegria™-Red\/M-XBfUKeqr","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":53963973689683,"sku":"Elegria™-Red\/L-oEgU6oOZ","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":53963973722451,"sku":"Elegria™-Red\/XL-rH3x65dv","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2XL","offer_id":53963973755219,"sku":"Elegria™-Red\/2XL-rrt9QQCa","price":42.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/9999\/4963\/files\/Elegria_-_Sleeveless_Midi_Dress_1.webp?v=1781033468"},{"product_id":"midi-wrap-dress-for-women-v-neck-design-draped-half-sleeves-adjustable-tie-waist-asymmetrical-ruffled-hem-for-evening-and-events-avelina-wrap-style-midi-dress","title":"Avelina™ - Wrap Style Midi Dress","description":"\u003cp\u003e\u003cstrong\u003eA fluid midi dress featuring a flattering wrap-style bodice and an asymmetrical ruffled hem. The lightweight fabric drapes elegantly, while the matching tie belt defines your waistline.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinding an outfit that works for both a busy afternoon and a nice dinner out can be a styling challenge. You often have to choose between feeling comfortable in relaxed clothing or looking refined in something a bit stiff.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eWhy is this midi dress so popular?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eElegant drape:\u003c\/span\u003e The fluid fabric falls naturally, creating a sophisticated silhouette without feeling restrictive.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eCustomisable waist:\u003c\/span\u003e A matching tie belt lets you adjust the fit to suit your body shape comfortably.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDay to night:\u003c\/span\u003e The classic design transitions from daytime events to evening dinners with a simple change of shoes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"product-ideal-for\"\u003eWedding guests looking for an elegant outfit that allows for easy movement on the dancefloor, professionals who want a polished yet comfortable dress for transitioning from office to evening dinners and anyone seeking a versatile holiday piece that works for daytime exploring and smart evening meals.\u003c\/p\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eIs the wrap feature adjustable, or is it a fixed faux-wrap?\u003c\/strong\u003e\u003cbr\u003eThe dress features a true tie belt that allows you to adjust the fit around the waist, though the bodice structure itself is relatively fixed to maintain its shape.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eIs the fabric prone to wrinkling if packed in a suitcase?\u003c\/strong\u003e\u003cbr\u003eThe lightweight, fluid material resists deep creasing quite well, making it a convenient option to roll up and pack for weekend trips or holidays.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eWhat kind of footwear works best with the asymmetrical hem?\u003c\/strong\u003e\u003cbr\u003eThe high-low ruffle detail draws attention to the ankles, making it pair well with strappy heels for formal occasions or simple slide sandals for a relaxed feel.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003ePrimary colour:\u003c\/span\u003e Green\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDress style:\u003c\/span\u003e Midi with asymmetrical hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eNeckline:\u003c\/span\u003e V-neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSleeve style:\u003c\/span\u003e Draped half sleeves\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFastening:\u003c\/span\u003e Matching fabric tie belt\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eHemline detail:\u003c\/span\u003e Ruffled edge\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFit type:\u003c\/span\u003e Relaxed with defined waist\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFabric feel:\u003c\/span\u003e Lightweight and fluid\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eIntended use:\u003c\/span\u003e Smart casual to evening wear\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asha London","offers":[{"title":"Green \/ S","offer_id":53964515836243,"sku":"Avelina™-Green\/S-c30v7yhl","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":53964515869011,"sku":"Avelina™-Green\/M-JH31TXxt","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":53964515901779,"sku":"Avelina™-Green\/L-LwaNqQwb","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":53964515934547,"sku":"Avelina™-Green\/XL-21ttI0Dx","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 2XL","offer_id":53964515967315,"sku":"Avelina™-Green\/2XL-E6Q6cdCJ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 3XL","offer_id":53964516000083,"sku":"Avelina™-Green\/3XL-f9v7qxXa","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 4XL","offer_id":53964516032851,"sku":"Avelina™-Green\/4XL-Tc8GpG7O","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":53964516065619,"sku":"Avelina™-Black\/S-cwEpDwkg","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":53964516098387,"sku":"Avelina™-Black\/M-zc1dxHWy","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":53964516131155,"sku":"Avelina™-Black\/L-kvqEMJNJ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":53964516163923,"sku":"Avelina™-Black\/XL-lHwH7Onq","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":53964516196691,"sku":"Avelina™-Black\/2XL-3KKhkcLl","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":53964516229459,"sku":"Avelina™-Black\/3XL-iEl8pfat","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 4XL","offer_id":53964516262227,"sku":"Avelina™-Black\/4XL-RdR6j7bs","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ S","offer_id":53964516294995,"sku":"Avelina™-Blue\/S-vLtbMQiJ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ M","offer_id":53964516327763,"sku":"Avelina™-Blue\/M-BLmtpeVZ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ L","offer_id":53964516360531,"sku":"Avelina™-Blue\/L-NFkJbSPg","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ XL","offer_id":53964516393299,"sku":"Avelina™-Blue\/XL-Q08ISJ7W","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 2XL","offer_id":53964516426067,"sku":"Avelina™-Blue\/2XL-gJ6D6oA9","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 3XL","offer_id":53964516458835,"sku":"Avelina™-Blue\/3XL-imbCb0y4","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Blue \/ 4XL","offer_id":53964516491603,"sku":"Avelina™-Blue\/4XL-ekZtUMmP","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ S","offer_id":53964516524371,"sku":"Avelina™-Dark-Purple\/S-zrm7jeDv","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ M","offer_id":53964516557139,"sku":"Avelina™-Dark-Purple\/M-HSeER0Ur","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ L","offer_id":53964516589907,"sku":"Avelina™-Dark-Purple\/L-SvMkoFrq","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ XL","offer_id":53964516622675,"sku":"Avelina™-Dark-Purple\/XL-qoVWnW5O","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ 2XL","offer_id":53964516655443,"sku":"Avelina™-Dark-Purple\/2XL-ouxSAKP0","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ 3XL","offer_id":53964516688211,"sku":"Avelina™-Dark-Purple\/3XL-ZSYOx60h","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Dark Purple \/ 4XL","offer_id":53964516720979,"sku":"Avelina™-Dark-Purple\/4XL-gXLlf7MV","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ S","offer_id":53964516753747,"sku":"Avelina™-Navy-Blue\/S-SklIOUx1","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ M","offer_id":53964516786515,"sku":"Avelina™-Navy-Blue\/M-egWUQN9t","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ L","offer_id":53964516819283,"sku":"Avelina™-Navy-Blue\/L-7xmRXCBA","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":53964516852051,"sku":"Avelina™-Navy-Blue\/XL-tHtT5D5f","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 2XL","offer_id":53964516884819,"sku":"Avelina™-Navy-Blue\/2XL-lq8oRMLM","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 3XL","offer_id":53964516917587,"sku":"Avelina™-Navy-Blue\/3XL-PL14rwrI","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 4XL","offer_id":53964516950355,"sku":"Avelina™-Navy-Blue\/4XL-yiHxHNsM","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ S","offer_id":53964516983123,"sku":"Avelina™-Grey\/S-JbazMhCC","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ M","offer_id":53964517015891,"sku":"Avelina™-Grey\/M-5VBWT80I","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ L","offer_id":53964517048659,"sku":"Avelina™-Grey\/L-U1bJPnrZ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ XL","offer_id":53964517081427,"sku":"Avelina™-Grey\/XL-OkjqWuD1","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 2XL","offer_id":53964517114195,"sku":"Avelina™-Grey\/2XL-Y8PuhHeZ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 3XL","offer_id":53964517146963,"sku":"Avelina™-Grey\/3XL-AyinhsAy","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 4XL","offer_id":53964517179731,"sku":"Avelina™-Grey\/4XL-vU1omDib","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":53964517212499,"sku":"Avelina™-White\/S-z3RxZMP4","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":53964517245267,"sku":"Avelina™-White\/M-aT9KfjMH","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":53964517278035,"sku":"Avelina™-White\/L-B1IAbbTB","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":53964517310803,"sku":"Avelina™-White\/XL-AEPlJUvA","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":53964517343571,"sku":"Avelina™-White\/2XL-IOybSHda","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":53964517376339,"sku":"Avelina™-White\/3XL-h75Mogl1","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 4XL","offer_id":53964517409107,"sku":"Avelina™-White\/4XL-pLjIKMWl","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ S","offer_id":53964517441875,"sku":"Avelina™-Purple\/S-aLlJeIlJ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":53964517474643,"sku":"Avelina™-Purple\/M-d1STBfZc","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":53964517507411,"sku":"Avelina™-Purple\/L-kIvDpKO1","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":53964517540179,"sku":"Avelina™-Purple\/XL-oIBPrf7B","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 2XL","offer_id":53964517572947,"sku":"Avelina™-Purple\/2XL-KmtRwUIJ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 3XL","offer_id":53964517605715,"sku":"Avelina™-Purple\/3XL-wBRONrm7","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ 4XL","offer_id":53964517638483,"sku":"Avelina™-Purple\/4XL-9ULeBqHM","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":53964517671251,"sku":"Avelina™-Red\/S-YogM8RgJ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":53964517704019,"sku":"Avelina™-Red\/M-Usxwur02","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":53964517736787,"sku":"Avelina™-Red\/L-4p44d7bv","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":53964517769555,"sku":"Avelina™-Red\/XL-T1wJqVOK","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2XL","offer_id":53964517802323,"sku":"Avelina™-Red\/2XL-6mFnGubP","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 3XL","offer_id":53964517835091,"sku":"Avelina™-Red\/3XL-6Kdj5UtR","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 4XL","offer_id":53964517867859,"sku":"Avelina™-Red\/4XL-BcyBwzCV","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ S","offer_id":53964517900627,"sku":"Avelina™-Orange\/S-PE5NnEeq","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ M","offer_id":53964517933395,"sku":"Avelina™-Orange\/M-DnBz1rf0","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ L","offer_id":53964517966163,"sku":"Avelina™-Orange\/L-JM1tl0ub","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ XL","offer_id":53964517998931,"sku":"Avelina™-Orange\/XL-qoqUscVn","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 2XL","offer_id":53964518031699,"sku":"Avelina™-Orange\/2XL-6qf0V9CZ","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 3XL","offer_id":53964518064467,"sku":"Avelina™-Orange\/3XL-ZRYJ4Q9g","price":39.95,"currency_code":"GBP","in_stock":true},{"title":"Orange \/ 4XL","offer_id":53964518097235,"sku":"Avelina™-Orange\/4XL-8GjX1IiT","price":39.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/9999\/4963\/files\/Avelina_-_Wrap_Style_Midi_Dress_1.webp?v=1781035491"},{"product_id":"midi-flared-dress-for-women-fitted-bodice-voluminous-skirt-cap-sleeves-classic-minimalist-style-for-evening-dinners-veloria-structured-midi-dress","title":"Veloria™ - Structured Midi Dress","description":"\u003cp\u003e\u003cstrong\u003eA classic midi dress featuring a fitted bodice and a voluminous skirt. The structured design offers a refined silhouette for your next special event.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinding a dress that balances formal elegance with comfortable wear often means compromising on shape or movement. This midi dress resolves that with a carefully tailored fitted top that flows into a generously voluminous skirt.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eWhy is this midi dress so popular?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDefined waistline:\u003c\/span\u003e The tailored bodice and seamed waist naturally complement the flared skirt.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eVoluminous skirt:\u003c\/span\u003e Generous gathers create a full, sweeping shape that moves beautifully.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eMinimalist upper:\u003c\/span\u003e A clean neckline and simple cap sleeves offer an understated elegance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"product-ideal-for\"\u003eWedding guests seeking a classic, sophisticated silhouette without relying on heavy embellishments, professionals attending smart-casual networking events or dinners where polished attire is required and anyone building a vintage-inspired wardrobe focused on voluminous full skirts and fitted tops.\u003c\/p\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eDoes the skirt maintain its volume naturally, or do I need a petticoat?\u003c\/strong\u003e\u003cbr\u003eThe fabric is constructed with a slight crispness that helps the skirt hold its voluminous shape on its own, though adding a petticoat would exaggerate the vintage look further.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eIs the fabric suitable for warmer days, or is it quite heavy?\u003c\/strong\u003e\u003cbr\u003eThe material is relatively lightweight despite its structured appearance, making it a comfortable option for daytime events and mild evenings.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eHow restrictive are the cap sleeves around the shoulders?\u003c\/strong\u003e\u003cbr\u003eThe cap sleeves sit lightly over the shoulder edge without deeply wrapping the arm, allowing for easy forward movement and comfortable reaching.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eWill the midi length overwhelm a shorter frame?\u003c\/strong\u003e\u003cbr\u003eThe defined waistline and structured A-line flare help balance the proportions, making the mid-calf length look deliberate and elegant rather than oversized.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003ePrimary colour:\u003c\/span\u003e Beige\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDress length:\u003c\/span\u003e Midi (mid-calf)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSkirt style:\u003c\/span\u003e Voluminous and flared\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eTop fit:\u003c\/span\u003e Tailored and fitted\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eNeckline:\u003c\/span\u003e High boat neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSleeve type:\u003c\/span\u003e Cap sleeves\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eWaistline:\u003c\/span\u003e Seamed\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003ePattern:\u003c\/span\u003e Solid colour, unembellished\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eStyle:\u003c\/span\u003e Minimalist, vintage-inspired\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eIntended use:\u003c\/span\u003e Special occasions, dinners, smart-casual\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asha London","offers":[{"title":"Beige \/ S","offer_id":53964518981971,"sku":"Veloria™-Beige\/S-DRxFijXT","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":53964519014739,"sku":"Veloria™-Beige\/M-sg0s6AO2","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":53964519047507,"sku":"Veloria™-Beige\/L-YUZtOBtD","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":53964519080275,"sku":"Veloria™-Beige\/XL-xx0wntC1","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 2XL","offer_id":53964519113043,"sku":"Veloria™-Beige\/2XL-uWPQvgAX","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 3XL","offer_id":53964519145811,"sku":"Veloria™-Beige\/3XL-Q7VBjoku","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ S","offer_id":53964519178579,"sku":"Veloria™-Black\/S-ege0jvKY","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ M","offer_id":53964519211347,"sku":"Veloria™-Black\/M-vANW2eVI","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ L","offer_id":53964519244115,"sku":"Veloria™-Black\/L-qqB28CsS","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ XL","offer_id":53964519276883,"sku":"Veloria™-Black\/XL-hQpy3ade","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 2XL","offer_id":53964519309651,"sku":"Veloria™-Black\/2XL-mMw2JaoJ","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Black \/ 3XL","offer_id":53964519342419,"sku":"Veloria™-Black\/3XL-LRScsrqH","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":53964519375187,"sku":"Veloria™-White\/S-lxpWwycW","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":53964519407955,"sku":"Veloria™-White\/M-QeEYVilD","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":53964519440723,"sku":"Veloria™-White\/L-A879eDUa","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":53964519473491,"sku":"Veloria™-White\/XL-Oga9ROul","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":53964519506259,"sku":"Veloria™-White\/2XL-POJL5mp6","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":53964519539027,"sku":"Veloria™-White\/3XL-YaD64ZId","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ S","offer_id":53964519571795,"sku":"Veloria™-Red\/S-NCsRW1LM","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ M","offer_id":53964519604563,"sku":"Veloria™-Red\/M-tiIiIHuk","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ L","offer_id":53964519637331,"sku":"Veloria™-Red\/L-ezbxGXou","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ XL","offer_id":53964519670099,"sku":"Veloria™-Red\/XL-JdkkNCGe","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2XL","offer_id":53964519702867,"sku":"Veloria™-Red\/2XL-RCwr3SX4","price":44.95,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 3XL","offer_id":53964519735635,"sku":"Veloria™-Red\/3XL-lOe97DE2","price":44.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/9999\/4963\/files\/Veloria_-_Structured_Midi_Dress_1.webp?v=1781035491"},{"product_id":"sleeveless-midi-dress-for-women-floral-embroidery-lightweight-fabric-relaxed-fit-textured-summer-style-for-holidays-and-weekends-florien-sleeveless-midi-dress","title":"Florien™ - Sleeveless Midi Dress","description":"\u003cp\u003e\u003cstrong\u003eA sleeveless midi dress designed with textured floral embroidery for a refined summer look. The lightweight, airy construction drapes smoothly to create a relaxed and comfortable silhouette.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinding a stylish outfit for warm days that doesn't compromise on comfort can be surprisingly difficult. Often, you have to choose between restrictive structured pieces and shapeless casual wear.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eWhy is this midi dress so popular?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eTextured detailing:\u003c\/span\u003e The subtle floral embroidery adds depth and interest to a classic silhouette.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eAiry feel:\u003c\/span\u003e A sleeveless cut and lightweight fabric make it a practical choice for hot days.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eForgiving fit:\u003c\/span\u003e The gathered waistline and loose skirt drape smoothly over the body.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"product-ideal-for\"\u003eShoppers who prefer loose, breathable clothing for comfortable wear during warm weather, holidaymakers looking for versatile pieces that transition from daytime exploring to casual dinners and anyone building a summer wardrobe with textured details and relaxed silhouettes.\u003c\/p\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eIs the fabric prone to wrinkling throughout the day?\u003c\/strong\u003e\u003cbr\u003eThe textured embroidery and woven nature of the fabric help to disguise minor creasing, making it a practical choice for travel and long wear.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eDoes the lighter fabric require a slip underneath?\u003c\/strong\u003e\u003cbr\u003eThe dress is constructed with a density that provides sufficient coverage for everyday wear, though a neutral undergarment is recommended for lighter colour options.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eHow fitted is the dress around the chest area?\u003c\/strong\u003e\u003cbr\u003eIt is designed with a relaxed, straight cut through the chest before dropping into the gathered waist, offering a comfortable fit without being restrictive.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eWhat is the best way to care for the embroidered details?\u003c\/strong\u003e\u003cbr\u003eTo maintain the texture of the tufted embroidery, we recommend a gentle machine wash and hanging the dress to dry naturally.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eStyle:\u003c\/span\u003e Midi dress\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFit:\u003c\/span\u003e Relaxed\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eNeckline:\u003c\/span\u003e Round neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSleeve type:\u003c\/span\u003e Sleeveless\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003ePattern:\u003c\/span\u003e Floral embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDetailing:\u003c\/span\u003e Tufted texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eWaistline:\u003c\/span\u003e Gathered seam\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eMaterial:\u003c\/span\u003e Lightweight woven blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSeason:\u003c\/span\u003e Spring, Summer\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eCare instructions:\u003c\/span\u003e Machine washable\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asha London","offers":[{"title":"Green \/ S","offer_id":53964521701715,"sku":"Florien™-Green\/S-yDWsBZhz","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ M","offer_id":53964521734483,"sku":"Florien™-Green\/M-SyQuwwzM","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ L","offer_id":53964521767251,"sku":"Florien™-Green\/L-DV3dqopu","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ XL","offer_id":53964521800019,"sku":"Florien™-Green\/XL-5mLQJTYA","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 2XL","offer_id":53964521832787,"sku":"Florien™-Green\/2XL-YCCQ45TL","price":34.95,"currency_code":"GBP","in_stock":true},{"title":"Green \/ 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The included tie belt lets you adjust the fit around your waist for a structured look.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinding a single outfit that transitions smoothly from a morning commute to evening drinks often requires complex layering. It can be a challenge to strike the right balance between a structured silhouette and all-day ease.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eWhy is this pleated midi dress so popular?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eAdjustable silhouette:\u003c\/span\u003e The included tie belt lets you define your waistline exactly as you prefer.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eElegant movement:\u003c\/span\u003e A finely pleated skirt adds dynamic texture that flows naturally as you walk.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eVersatile wear:\u003c\/span\u003e The classic design suits both formal office environments and relaxed weekend gatherings.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"product-ideal-for\"\u003eProfessionals who need a versatile piece that transitions easily from the office to after-work dinners, wedding guests seeking an understated, elegant midi dress that allows for comfortable movement all day and shoppers who prefer a customisable fit through an adjustable waist belt rather than rigid tailoring.\u003c\/p\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eDoes the tie belt come attached, or can I remove it to use my own accessories?\u003c\/strong\u003e\u003cbr\u003eThe matching fabric tie belt is separate and can be fully removed, allowing you to style the dress with your own leather belts for a different look.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eHow should I care for the pleated skirt to maintain its structure?\u003c\/strong\u003e\u003cbr\u003eWe recommend a 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