{"product_id":"midi-dress-for-women-sleeveless-keyhole-neckline-gathered-waist-elegant-tailored-style-for-business-and-events-elegria-sleeveless-midi-dress","title":"Elegria™ - Sleeveless Midi Dress","description":"\u003cp\u003e\u003cstrong\u003eA sleeveless midi dress with a distinctive keyhole neckline and elegant draping. The gathered waist detail creates a structured silhouette suited for formal settings.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFinding an outfit that easily bridges the gap between office wear and evening attire can often feel like an impossible task. Many dresses lean too heavily towards either corporate stiffness or party readiness, leaving you with limited options for a busy schedule.\u003c\/p\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eWhy is this midi dress so popular?\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFlattering drape:\u003c\/span\u003e The side pleats gather the fabric to create a naturally structured silhouette.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eDistinctive neckline:\u003c\/span\u003e A small keyhole cutout provides an elegant focal point without being overly revealing.\u003c\/li\u003e\n\u003cli style=\"margin-top: 2px;\"\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eOffice to evening:\u003c\/span\u003e The tailored cut transitions easily between professional settings and social events.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eIdeal for:\u003c\/strong\u003e\u003c\/p\u003e\u003cp class=\"product-ideal-for\"\u003eProfessionals who need a polished outfit that transitions smoothly from the office to evening networking, wedding guests looking for a sophisticated, understated piece that works across different venues and anyone building a wardrobe of versatile, structured dresses suitable for formal dinners and cocktail events.\u003c\/p\u003e\u003cdiv class=\"product-faq\"\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eDoes the gathered fabric at the waist add bulk to the midsection?\u003c\/strong\u003e\u003cbr\u003eNo, the pleats are designed to pull the fabric taut across the bodice, creating a smooth drape rather than adding volume.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eIs the dress suitable for cooler evening events?\u003c\/strong\u003e\u003cbr\u003eThe sleeveless design is primarily intended for milder environments, but the smooth fabric layers easily under a tailored blazer or an elegant evening shawl.\u003c\/p\u003e\u003c\/div\u003e\n\u003cdiv class=\"product-faq-item\"\u003e\u003cp\u003e\u003cstrong\u003eWhat type of undergarments work best with the keyhole detail?\u003c\/strong\u003e\u003cbr\u003eA standard strapless or convertible bra works well, as the keyhole is placed high enough to keep typical undergarments concealed.\u003c\/p\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cp style=\"margin-bottom: 0px;\"\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eCategory:\u003c\/span\u003e Midi dress\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eFit:\u003c\/span\u003e Fitted silhouette\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eNeckline:\u003c\/span\u003e Keyhole cutout\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSleeve type:\u003c\/span\u003e Sleeveless\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eWaist detail:\u003c\/span\u003e Gathered side pleats\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eSkirt style:\u003c\/span\u003e Draped faux-wrap\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003ePrimary colour:\u003c\/span\u003e Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-weight: 600;\"\u003eIntended use:\u003c\/span\u003e Business, formal events\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Asha London","offers":[{"title":"Light Blue \/ S","offer_id":53963972804947,"sku":"Elegria™-Light-Blue\/S-z2Iq1ZjE","price":42.95,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 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