Privacy policy
Last updated: June 17, 2026
This Privacy Policy explains how Beyond Zenith ("we", "us", or "our") collects, uses, and protects your personal information when you visit Ashalondon (the "Website"), place an order, or otherwise interact with us (together, the "Services").
We process personal data in line with applicable European data protection laws, including the General Data Protection Regulation (GDPR).
Please take a moment to read through this policy.
Updates to This Policy
We may update this Privacy Policy occasionally to reflect changes in our business, legal requirements, or operations. Any changes will be posted on this page, and the "Last updated" date above will be revised accordingly.
How We Collect and Use Personal Information
To run and improve our Services, we gather personal information from a number of sources. This data lets us communicate with you, process your orders, fulfil legal obligations, enforce our terms, and protect our customers and our business.
What Information We Collect
Information You Provide
When using our Services, you may give us:
- Your name, email address, phone number, and delivery address
- Billing and payment details (processed securely by our payment partners)
- Order and transaction history
- Messages you send to our support team
Information Collected Automatically
When you browse our Website, we may automatically gather:
- Your IP address
- Device and browser information
- Pages viewed and how you interact with them
- Cookie and tracking data
This information helps us improve site performance and your overall experience.
Information From Third Parties
We may receive limited data from trusted partners, such as:
- Payment processors
- Shipping and logistics providers
- Analytics and marketing platforms
These partners only receive the data they need to carry out their role.
How We Use Your Information
We use personal information to:
- Process and fulfil your orders
- Communicate with you about purchases, returns, or support requests
- Provide customer service
- Improve our Website and Services
- Send marketing communications where legally permitted
- Detect and prevent fraud, and strengthen security
- Meet our legal and regulatory obligations
Cookies
We use cookies and similar technologies to support core site functionality, measure performance, and enhance your experience. You can control cookies through your browser settings, though disabling them may limit some features of the Website.
Sharing of Information
We share personal data only where necessary, with:
- Service providers who support our operations
- Payment and delivery partners
- Analytics and marketing providers
- Legal or regulatory authorities, when required by law
We do not sell your personal data.
Third-Party Websites
Our Website may link to external sites that we don't operate. We're not responsible for their content or privacy practices, so we recommend reviewing their policies before sharing any personal information with them.
Children's Privacy
Our Services are intended for individuals aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can remove it.
Data Security & Retention
We apply appropriate technical and organisational measures to protect your information. No system is completely secure, but we work hard to guard your data against unauthorised access.
We keep personal data only as long as needed to:
- Fulfil your orders
- Meet legal, tax, or accounting requirements
- Resolve disputes and enforce our agreements
Your Rights
Depending on where you live, you may have the right to:
- Access your personal data
- Correct inaccurate information
- Request that your data be deleted
- Restrict or object to certain processing
- Withdraw your consent
- Request data portability
- Lodge a complaint with a data protection authority
To exercise any of these rights, contact us at: support@ashalondon.com
We may ask you to verify your identity before we can act on your request.
International Transfers
Your personal information may be stored or processed in a country other than where you live. When this happens, we put appropriate safeguards in place in accordance with applicable data protection laws.
Contact Information
- Website Name: Asha London
- Business Name: Beyond Zenith
- Business Address: Stille Rijn 14, 2312 DE Leiden, The Netherlands
- Email: support@ashalondon.com
- Phone Number: +44 7988 012939
- Dutch Chamber of Commerce (KvK) Number: 93572395
- Dutch VAT Number: NL005027864B88
Customer Service Hours
Monday – Friday: 9:00 AM – 5:00 PM (GMT+00:00) We aim to respond to all enquiries within 1–2 business days.